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BETTER BY DESIGN?
Published on Thursday 20 June 2013 10:02
Ten Second Review
Sportiness doesn't have a great deal to do with power. Some of the worst sporting family-sized cars often pack quite a lot under the bonnet, then flounder when presented with a twisting country road. But to the surprise of some observers, Volvo's V40 has proved to be a satisfying drive, even in its humblest guises. The kind of car indeed, that begs to be dressed appropriately, perhaps with the R-Design trim package that Volvo expects over 25% of UK customers to choose.
Just because running costs prevent you from owning a truly potent hot hatch doesn't mean you can't own a car that looks like one. And even better, something that walks the walk as well as talking the talk. Something like Volvo's V40. This is the brand's first truly impressive, truly dynamic compact car - something which is hardly surprising perhaps given that it rides upon the underpinnings of the best handling family hatch on the planet, Ford's Focus.
Here we're looking at the R-Design trim package that emphasises the way that this car can reward like no small Swedish model before it. A package that both outside and in, aims to make its owner feel special. Whichever, after all, is what buying a premium-badged compact family hatch really should be all about. You can specify it with any of the engines in the V40 range. And if you do so, you'll probably still end up paying less than you would for more basic-looking rival models from BMW, Audi and Mercedes. A potentially tempting prospect.
We could have opted for any variant in the V40 range in evaluating this R-Design package. In the event, we settled on a drive in the 177bhp D4 diesel model, good for sixty from rest in just 8.2s on the way to a 137mph maximum. Like other models in the line-up, it delivers a very good compromise indeed of absorbent ride and assured handling composure, even if - or perhaps especially if - you don't go for the optional Sports chassis set-up.
Engine-wise, most potential V40 diesel customers will probably be quite happy with one of the lesser V40 diesels, either the 115bhp D2 or the 150bhp D3. In the entry-level D2 it's no ball of fire of course - sixty takes 11.7s on the way to 118mph - but it's as fast as most will need it to be.
Low mileage buyers need to factor in the possibility of petrol power too, especially if they don't like the rather clattery diesel noise you get on start-up. T3 and T4 variants use a 1.6-litre four cylinder unit, respectively putting out either 150 or 180bhp, the most powerful version of which is good for sixty in 7.3s on the way to 140mph. If that's not enough, there's a flagship 2.5-litre five cylinder T5 model putting out 254bhp, good to flash past sixty en route to 155mph.
Design and Build
So, what will set your V40 apart if you opt for it in R-Design trim? Well, let's start outside where there's a silk-metal framed high-gloss grille with re-profiled front bumper and daytime running lights. The sporty stance is further enhanced with an ironstone rear diffuser, silk-metal finished details, twin exhaust tailpipes and five-spoke diamond-cut 17 or 18-inch alloy wheels.
Inside, the interior gets a TFT instrument display, a sports steering wheel, sports pedals and unique aluminium inlays. The seats feature a blend of black Nubuck textile and perforated leather, crowned by an embroidered R-Design logo with a blue "R". Full leather seats are available as an option.
Those wishing to further enhance their vehicle can upgrade to the R-Design Lux level which adds additional features, such as embossed full leather-faced upholstery, active bending xenon headlights with headlight cleaning system, a rain sensor, cruise control, keyless start and rear theatre lighting.
The interactive dashboard is a stand-out cabin feature of all V40s, offering the possibility to switch between three designs with different configurations and functionality - Elegance, Eco and Performance. In R-Design models, all of the modes come in the same radiant blue colour.
Market and Model
There's a premium of just over £2,000 to order the R-Design package on your V40. That means a V40 D2 diesel, a car that would normally demand around £20,000 from you, will in this guise set you back just under £22,500. At the other end of the scale, a top V40 R-Design T5 Geartronic Lux Nav variant will need a budget of over £31,000. Essentially, what you need to know is that even with R-Design included, this car can still undercut comparable versions of German-badged rivals like BMW's 1 Series, Audi's A3 and Mercedes' A-Class.
As well as the interior and exterior R-Design package niceties, all V40s already come decently equipped. Whichever model you choose, it'll come complete with electronic climate control that also cools the glovebox, plus leather-trim for the gear knob and for a steering wheel that has audio controls for an eight speaker stereo with USB and iPod inputs, operable via the same 5-inch colour screen you can use to set up the Bluetooth connection for your 'phone. Safety-wise, there's a world first - an under-bonnet airbag that springs out to protect pedestrian in the event of an impact.
Plus of course, you get all the usual basics. That means dual-stage front airbags on both sides, side airbags, a knee 'bag for the driver, inflatable curtains, ISOFIX childseat fastenings, a Roll-Over Protection system, the WHIPS anti-whiplash system and, to hopefully make sure you'll never need all that, the DSTC Dynamic Stability and Traction Control system, the usual ABS braking assistance, Corner Traction Control, Engine Drag Control to stop the wheels from locking during engine braking on a slippery surface and even a Trailer Stability Assist system if you've fitted a towbar. If you want the safest car in the family hatchback class, you're looking at it right here.
Cost of Ownership
If you want the reason why more than 60% of all UK V40 customers will end up buying the least powerful 115bhp D2 diesel variant, then you don't have to look far to find it. This model is capable of a headline-grabbing 78.5mpg on the combined cycle and a 94g/km of CO2 reading that'll side-steps the need for road tax and payment of the London congestion charge. To put that into perspective, at the time of launch, a comparable 109bhp Mercedes A180 CDI managed 55.4mpg and 136g/km. Even BMW's eco poster pin-up model, the 116d EfficientDynamics, struggles to get close. I should point out that the super-frugal returns I'm talking about only apply if this V40 is fitted with an appropriately weedy set of wheels and tyres. Bigger sizes have quite an impact on those figures, so be warned.
Step up to the 150bhp D3 and it's not as if you've entered a world of big bills either. That averages 65.7mpg and emits a mere 114g/km of CO2, figures identical to those in the 177bhp D4. And the 1.6-litre petrol models? Well both 150bhp T3 and 180bhp T4 models average around 52mpg on the combined cycle and put out not much more than 125g/km of CO2, the kind of figures you'd have expected from a good diesel not so very long ago. Don't expect those kinds of returns from the thirsty five cylinder T5 variant though, a car that'll make you pay much more heavily for your pleasure, the CO2 figure rising to a smoky 185g/km.
R-Design is a trim package that Volvo has used on plenty of its models in recent years. But with these cars, the sporty looks have often flattered to deceive when it came to the need for a dynamic driving experience. Not here. Careful development of this car's dynamic Focus-inspired underpinnings has left us with a car that even an enthusiast might enjoy.
This V40 doesn't enjoy a huge price advantage over its German rivals but at the end of the day, it's likely that the deal you'll be offered on one will still leave enough room to specify your car with the R-Design treatment and still get away with a total asking figure that looks tempting in comparison with a rival 1 Series, A3 or A-Class. A car you'd be proud to have on your driveway. If you haven't previously considered buying a Volvo in this segment, then this package might well be enough to make you think again.