Barr re-signs with Rockstar

AG Barr, who make Irn Bru, has extended a deal to sell and distribute Rockstar in a new 15-year franchise agreement.

The deal extends a partnership between the firms which has been in place since 2007.

Las Vegas based Rockstar range of energy drinks include ginseng, guarana and taurine.

In a statement AG Barr said: “This amendment to our existing agreement will extend the current contract through to 2024, further cemeting the strong relationship between the two companies and highlighting the future growth potential of the Rockstar brand in the UK.”

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