A survey of Scotland’s consumers has revealed what shoppers are looking for when it comes to high street service.
Retail specialists shop4pop.com asked 500 Scots what would improve their in-store shopping experience.
Following the BBC’s report on the government’s efforts to relax laws around Sunday trading hours, the survey reveals opening hours are still a hot topic.
The study revealed that 31% of respondents would like to see a more flexible approach to trading times.
It was also a popular choice with 18-34 year olds, who said they’d benefit from extended opening hours.
Quick to checkout
Despite a rise in DIY till points and all major supermarkets getting behind the self-service experience, the study revealed that 29% of respondents would like to see more manned checkouts in stores.
This was also a key concern for a huge three quarters of 35-44 year old male respondents, who called for an increase in checkouts in high street stores.
Pricing and policies
Grievances surrounding refunds and exchanges were also raised, with just over a fifth of participants voicing their want for more relaxed returns policies.
Confusion surrounding the cost of items is also a major gripe for Scots - with 19% of those surveyed saying clearer product pricing would keep them shopping on the high street.
Shopping aides
According to the study, customer service is a key concern for 14% of participants - who said that more available staff would aid their in-store experience.
Easier access to trolleys and baskets isn’t as high on Scotland’s consumers’ radar, with just under 8% of participants thinking there was room for improvement.
Topline results:
Which of the following would improve your shopping experience?
Longer opening hours: 30.8%
More checkouts: 28.8%
More flexible returns policies: 21.2%
Clearer product prices: 19.2%
More available staff: 13.5%
Easier access to trolleys/baskets: 7.7%